SP Real Estate

Real-estate branding usually screams. SP wanted the opposite — a mark that buyers trust on first glance. We drew an architectural lineart logo from a minimalist building silhouette, paired it with a slate palette (#26292e to #f7f9fe) and Helvetica World for the long form. Then a full social kit — listings, testimonials, contact CTAs — that uses the same restrained type and never resorts to gradient buttons or fake luxury.