Crust Pizza

All-yellow, all-checker, all-confident. Crust runs on a single brand color (#facc15), a hand-drawn wordmark, and a checker-flag pattern that scales from a sticker to a four-storey billboard. The packaging system covers paper cups, pizza boxes, and a sticker sheet that staff drop on every order. We then took the brand to OOH — a building-wrap billboard near a major arterial — and a merch run of yellow tees for opening week.