Coffee — Brand Mood

A tight brand mood for a café concept. Navy (#2B3210), bone (#D0D8DB), coral (#C44231), brown (#EAE5D7), and warm cream — five colors, each with a job. Custom logo lockup with a coffee-bean ligature in the 'O', and a typography stack that mixes a copy serif with a quirky accent face. Photo direction: warm interiors, single-source light, croissants on dark slates.