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Social Media & Campaign · 2025
The Burger Hub Tas
A two-week Halloween push for the Tasmania-based burger spot. Ten posts, four hero items, one consistent voice — orange, smoky, a little playful. The grid leads with food first, headline second; every piece is engineered to convert seasonal traffic into orders without leaning on cliché holiday motifs. The result: a feed that looked like a brand, not a campaign.
